Privacy Policy
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Introduction
VI Distribution Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data, and your rights in relation to that data, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
If you have any questions about this Privacy Policy or how we use your personal data, please contact us using the details in section 12.
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Who We Are
VI Distribution Ltd
Chancellor House
Gateway
Crewe
CW1 6YYTelephone: 01270 750520
Email: hello@vidistribution.co.ukVI Distribution Ltd is the "data controller" responsible for your personal data.
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What Personal Data We Collect
We may collect and process the following personal data:
- Name
- Job title
- Company name
- Postal address
- Email address
- Telephone number
- Credit and account-related information
- Records of communications with us
- Marketing preferences
- Website enquiry information
We do not knowingly collect data relating to children.
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How We Collect Personal Data
We collect personal data in the following ways:
- When you place or request a sales or purchase order
- When you complete a credit application or account setup form
- When you contact us by phone, email or post
- At meetings, exhibitions or networking events where you provide your details
- When you visit our premises
- When you submit enquiries or forms through our website (with your consent)
- Through ongoing business relationships with customers and suppliers
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Why We Use Your Personal Data (Purposes)
We use personal data for the following purposes:
- Responding to enquiries and requests
- Preparing and processing quotes, orders and invoices
- Managing customer and supplier relationships
- Providing products, services and technical support
- Delivering goods and arranging installations where required
- Managing accounts, payments and credit control
- Improving our products, services and customer experience
- Sending marketing communications where you have given consent
- Complying with legal and regulatory obligations
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Lawful Bases for Processing
Under UK GDPR, we must have a lawful basis to process your personal data. We rely on the following lawful bases:
- Contract - where processing is necessary to fulfil a contract or take steps before entering into a contract
- Legal obligation - where processing is required to comply with UK law (e.g. accounting and tax records)
- Legitimate interests - where processing is necessary for the normal operation and improvement of our business, provided your rights and freedoms are not overridden
- Consent - for marketing communications and certain website activities, where required
Where we rely on consent, you may withdraw it at any time.
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Marketing Communications
We may send marketing information about our products, services, company news or promotions where you have consented or where permitted by law.
You can control marketing communications by:
Opting in
- Signing up via our website: https://www.vidistribution.co.uk
- Emailing hello@vidistribution.co.uk
Opting out
- Emailing hello@vidistribution.co.uk
- Clicking the unsubscribe link in any marketing email
You may opt out of marketing at any time. This will not affect service or contractual communications.
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Who We Share Personal Data With
We do not sell your personal data.
We may share personal data with trusted third parties who provide services on our behalf, including:
- Delivery and logistics providers
- Installation and service partners
- IT, website and marketing service providers
- Professional advisers and service providers
All third parties are required to protect your data and only use it for specified purposes.
We may also disclose personal data where required by law or to protect our legal rights.
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International Transfers
We do not routinely transfer personal data outside the United Kingdom. Where any data is processed outside the UK by service providers, appropriate safeguards are in place to comply with UK GDPR.
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Data Security
We take appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access or disclosure.
Our staff are trained on data protection obligations, and we regularly review our security practices.
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Data Retention
We retain personal data only for as long as necessary for the purpose it was collected, including legal, accounting and business requirements.
Examples include:
- Customer and supplier records: retained to meet contractual and legal obligations
- Financial records: retained in line with legal requirements
- Marketing data: retained until consent is withdrawn
- Enquiry data: retained only as long as necessary to respond
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Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data
- Restrict processing of your personal data
- Object to processing, including direct marketing
- Data portability (where applicable)
- Withdraw consent at any time
To exercise your rights, please contact us at: hello@vidistribution.co.uk
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Complaints
If you are unhappy with how we handle your personal data, you have the right to complain to the Information Commissioner's Office (ICO):
https://ico.org.uk
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Cookies and Website Data
Our website may use cookies and similar technologies. For more information, please refer to our Cookie Policy available on our website.
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Updates to This Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
Last updated: April 2026